Sunday, October 23, 2011

Union Square Ventures

I enjoyed our trip to Union Square Ventures to speak with Cindy and Gary. I had never really heard of Kickstarter until recently so it was very interesting to get a firsthand understanding of this type of business. Its really fascinating to think of this type of service community building can make someone incredibly rich with the right interface and marketing tactics. The idea behind Kickstarter really is an amazing idea and a testament to the power of the human imagination really.

I enjoyed listening to Cindy. She had a lot of great information about the company and knew it very thoroughly. I was pleasantly surprised that she held a role that could be filled by someone with a liberal arts background.. I enjoy the fact that Kickstarter places an emphasis on curating and editorializing ideas to give each of the initiatives a fairer chance of being funded. I also really love the idea of the community aspect. Its this sort of strange byproduct of a successful online business. Most successful websites have something to do with bringing people together. Ebay and amazon bring far flung merchants to eager, consumers. Kickstarter brings people with not enough cash to people with too much cash. Facebook brings everyone to everyone. Yelp brings firsthand accounts and candid ratings to the frugal and discerning local. There's something about bringing like people together and keeping them there that spells success. I mean even MySpace got a piece of that action.

1 comment:

  1. There's really something to be said about a company that values a sense of community. It seems to be a central idea in some of the most successful tech companies, and Union Square Ventures is no exception.