Visiting emusic was really enlightening. Speaking with the Max and Rich was very enlightening because it was clear that these guys have a grasp of the particular financial and technological formulas that make e music work. I mean that, the nature of e commerce, especially music seems to necessitate a unique user experience or secondary product that no other retailer can really provide. In the case of emusic, they do a good job of providing that browsing experience when buying music. And I understand the allure of browsing for new music as this was my college passtime when Virgin and Tower were open and allowed you to listen to new music before buying/downloading it.
The experience makes me wonder what it is about the stores and services I like to use online that makes me keep going back to them specifically. There's a specific type of branding that happens with e commerce that is a lot different than a catchy jingle or a bright familiar logo. I never really thought of it in that way, but now I'm realizing how much I consume online specifically. I'm noticing my own online buying habits and how they play into the user experience as a whole.