I have been cringing for weeks now at designs ruined by that disturbing arrangement of enormous black pixels. It inhibits your ability to comprehend the graphic as a work of art. Its worse than Sharpie Tagging. The idea that we are able to scan your way through the web, through shopping trips, to anywhere an advertiser wants you to, with a mobile device is exciting. Its intuitive. I'm rambling but check it out.
I suppose the introductory phase of this smartphone scan code was bound to be a little bumpy as far as the execution is concerned, but its good to see that designers are beginning to think a little harder about integrating the information into the art of the design, its almost another advertising design element. Now where does the portal code go!?
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